Robin Fenwick

This blog is all a bit neglected these days

New video – Macbeth

For the Mercury’s recent production of the Scottish play, we hadn’t budgeted for a promotional video, but a stunning audio recording of our three witches came my way and it felt like we immediately had to get it out there. Our production of Macbeth was staged in contemporary dress and set in an eastern European aesthetic, with echoes of the troubles in Ukraine. One of the reasons that I like this video is that it took me just three hours to create, including taking the photos in the Mercury’s Studio Theatre with the truly delightful cast. Quick, simple and we know from the feedback – effective! Going into the theatrecraft a little more, director Daniel Buckroyd also wrote a great piece for Exeunt Magazine off the back of his work on Macbeth, on the importance of textual...

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Association for Cultural Enterprises

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Rob Fenwick genuinely knows and understands online campaigning Iain Dale

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Twitter raves for The Hired Man

As of 1st May I’m taking up the role of Director of Communications and Audience Services at one of our most vibrant regional theatres, the Mercury Theatre in Colchester. My time there could not have got off to a more exciting start. Last night was opening night for The Hired Man, and the Colchester debut of the theatre’s new Artistic Director, Daniel Buckroyd. The show was received with a rapturous standing ovation – richly deserved. There was a real buzz on Twitter after the performance, which is thrilling to see. I’ve captured some of the highlights here, plus a short video introduction to the show. If you can, come and see it! Well worth traveling to see. [View the story “The Hired Man” on... read more

So hello Vine, Twitter’s new video service. Say, haven’t we met before?

Vine, the new six-second video service promoted by Twitter, is causing a buzz across the socialmediasphere. What has it got that its predecessors lacked? Bear with me here. There have been many attempts to update Jerome McCarthy’s ‘Four Ps’ of marketing – product, price, promotion and place.  The Seven C’s compass model is a particular favourite, and not just because it was ‘born’ the same year I was – 1981 – but because it is focused on the consumer rather than the product. Vine has been making a big splash in the last 48 hours. Using the Vine app you can record a video of up to six seconds in length, which is then published in an instagram-style app timeline, and/or to Facebook and Twitter. It looks set to be a runaway success. When examining that success, the seventh C is really key – circumstances. These are the uncontrollable external factors which can decide whether or not a product launch is a success. Using the four points on a compass there are: National and international circumstances Social and cultural circumstances Economic circumstances Weather It’s only because the compass is pointing due south – to a change in social and cultural circumstances in recent years – that Vine can succeed. I can say that with some certainty because the idea behind Vine isn’t new, and it isn’t original. There have been at least two services which look and work an awful lot like Vine which have launched and disappeared since 2008. Seesmic Launched in 2008, it was billed as the “Twitter of video” – it quickly faded into obscurity after amassing... read more

Do or die: Should CIPR membership be compulsory?

If membership of the Chartered Institute of Public Relations isn’t compulsory for PR professionals, does the Institute serve any purpose at all? Some think not. In this post I’m going to stand up for the CIPR. Not for the first time I had a lively conversation with Brent Martin, an acquaintance and London-based criminal lawyer, on the subject of Public Relations. Brent is never short of an informed opinion, and he is well worth following on Twitter. These tweets caught my eye: Im sick to death of PR bullshit in corporate coms. Plus they call themselves "a profession" & have a "Chartered Institute of PR" #delusionalJanuary 23, 2013 9:02 pm via webReplyRetweetFavorite@zeitgeistlondonBrent A. Martin Its an utter lie to suggest you belong to a "profession" if membership of your "professional body" is entirely optional. More PR bullshit.January 23, 2013 9:07 pm via webReplyRetweetFavorite@zeitgeistlondonBrent A. Martin Headlines are the stock trade of PR professionals, and I was initially inclined to file those tweets under the headline ‘LAWYER: WORLD WOULD BE BETTER PLACE IF MORE PEOPLE WERE LIKE LAWYERS’, but alas that is a terrible headline and so I must write a blog post instead. Brent’s beef in this case may not even be with a PR professional. His complaint was that a price hike of something he buys or uses had been misrepresented as a ‘simplification’ in price.  Pricing is more often the realm of sales and marketing, but let’s not kick the can down the corridor to marketing just yet. There are good PRs and there are bad PRs just as there are good and bad lawyers. A good... read more

Latest media

Sunday Politics East interview - Arts funding in the 2015 Budget
BBC Essex interview - Relaxed performances for people with Autistic Spectrum Conditions
BBC Essex Interview - Refurbished Mercury Theatre Studio