Category Archives: Online

So hello Vine, Twitter’s new video service. Say, haven’t we met before?

Vine, the new six-second video service promoted by Twitter, is causing a buzz across the socialmediasphere. What has it got that its predecessors lacked? Bear with me here. There have been many attempts to update Jerome McCarthy’s ‘Four Ps’ of marketing – product, price, promotion and place.  The Seven C’s compass model is a particular favourite, and not just because it […]

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Will no-one free us of these troublesome ghosts?

One of the truly great things about British politics is the depth and breadth of raw talent which can be found at every level of every party and no party. Unfortunately, tired conventions of political discourse are preventing some of that talent from shining through. One symptom of that fact is that political debate is, perversely, becoming ever less authentic […]

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The Incredible Lord Credo

Last weekend the Twitter user Lord Credo, the self-proclaimed Westminster insider, former Downing Street press officer, even right-hand man to David Cameron, deleted his Twitter account. So far, so dull. The creator of the account had been outed as an imposter by Suffolk blogger Peter Ede in this blog post. Credo also stood accused of theft, deceit, and living under multiple […]

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Telling a story from the other side of the world with Storify

We hold a huge, global, annual competition each year at CIMA called the Global Business Challenge. There are several rounds of the competition, culminating in country finals, and then the global final. A lot of social content is created in a short period of time. This year’s global final is in Chengdu, China. Our team on the ground have been […]

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Putting Croydon Minster on the web

Croydon Minster are a lovely community, and it’s always fun to work with those who are passionate about the organisation they belong to and support, so I was pleased to launch croydonminster.org with their support earlier this month. Video I particularly enjoyed filming the two-hour long Minster Making service, though condensing it down to a 15 minute highlights video was […]

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What #Trafigura can teach political parties and others

It comes round so regularly you could set an incredibly slow clock by it – the question “will the next election be the Internet election?” It’s impossible to answer that question without first defining what an “Internet election” is. Traditionally to my mind there have been two possible definitions: An election where a stasticically significant number of seats, ten or […]

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