Category Archives: Media

Why was Sky News’s #chileminers counter crass? Any why didn’t they fix it?

There was a veritable storm on Twitter when a new on screen graphic appeared on Sky News’s coverage of the Chile mine rescue this evening. I have read comments describing it as a “joke” or “spectacularly crass” or “insensitive.” I plumped for “sensationalist.” On the face of it the graphic – a counter of miners rescued – is innocuous. Why […]

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Some thoughts on where #Eurostar's communications went wrong

There are plenty of people rushing to judge Eurostar this weekend. The headline on TechCrunch is almost comical – “As hundreds of Eurostar passengers languish, Eurostar ignores Twitter.” On the face of it, it’s rather like saying “As shelves run dry of food, Tesco ignores Susan Boyle.” It’s quite random. TechCrunch’s view of the issue is pretty narrow (as this […]

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