Category Archives: Communications

So hello Vine, Twitter’s new video service. Say, haven’t we met before?

Vine, the new six-second video service promoted by Twitter, is causing a buzz across the socialmediasphere. What has it got that its predecessors lacked? Bear with me here. There have been many attempts to update Jerome McCarthy’s ‘Four Ps’ of marketing – product, price, promotion and place.  The Seven C’s compass model is a particular favourite, and not just because it […]

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Do or die: Should CIPR membership be compulsory?

If membership of the Chartered Institute of Public Relations isn’t compulsory for PR professionals, does the Institute serve any purpose at all? Some think not. In this post I’m going to stand up for the CIPR. Not for the first time I had a lively conversation with Brent Martin, an acquaintance and London-based criminal lawyer, on the subject of Public […]

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Will no-one free us of these troublesome ghosts?

One of the truly great things about British politics is the depth and breadth of raw talent which can be found at every level of every party and no party. Unfortunately, tired conventions of political discourse are preventing some of that talent from shining through. One symptom of that fact is that political debate is, perversely, becoming ever less authentic […]

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Telling a story from the other side of the world with Storify

We hold a huge, global, annual competition each year at CIMA called the Global Business Challenge. There are several rounds of the competition, culminating in country finals, and then the global final. A lot of social content is created in a short period of time. This year’s global final is in Chengdu, China. Our team on the ground have been […]

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Professor Tim Jackson on the UK Government's 2010 Comprehensive Spending Review cuts

Last week I filmed a talk and Q&A by Professor Tim Jackson, Professor of Sustainable Development at the University of Surrey. Professor Jackson was the after-dinner speaker at a work dinner, so I probably should stress that the views expressed are his, and not those of my employers! It was a very dark room so apologies if, like me, you’re […]

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