New video – Macbeth

Posted by & filed under theatre.

For the Mercury’s recent production of the Scottish play, we hadn’t budgeted for a promotional video, but a stunning audio recording of our three witches came my way and it felt like we immediately had to get it out there. Our production of Macbeth was staged in contemporary dress and set in an eastern European… Read more »

New video – Saturday Night and Sunday Morning

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How do you communicate the emotional intensity of what has been called the first real kitchen sink 50’s drama? Alex in the marketing team at the Mercury Theatre has worked with Swainson Productions to make this rather smashing trailer for Saturday Night and Sunday Morning – a smoldering performance from Patrick Knowles!

New Video – You Can Always Hand Them Back

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The Mercury Theatre Colchester’s latest in-house production is now in rehearsal. It’s the UK premiere of a comedy of songs and stories all about the heroes of any family – the grandparents! As ever it was a joy to work with Swainson Productions on the video trailer for You Can Always Hand Them Back, and… Read more »

Twitter raves for The Hired Man

Posted by & filed under Communications, Online, theatre.

As of 1st May I’m taking up the role of Director of Communications and Audience Services at one of our most vibrant regional theatres, the Mercury Theatre in Colchester. My time there could not have got off to a more exciting start. Last night was opening night for The Hired Man, and the Colchester debut… Read more »

So hello Vine, Twitter’s new video service. Say, haven’t we met before?

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Vine, the new six-second video service promoted by Twitter, is causing a buzz across the socialmediasphere. What has it got that its predecessors lacked? Bear with me here. There have been many attempts to update Jerome McCarthy’s ‘Four Ps’ of marketing – product, price, promotion and place.  The Seven C’s compass model is a particular favourite,… Read more »

Do or die: Should CIPR membership be compulsory?

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If membership of the Chartered Institute of Public Relations isn’t compulsory for PR professionals, does the Institute serve any purpose at all? Some think not. In this post I’m going to stand up for the CIPR. Not for the first time I had a lively conversation with Brent Martin, an acquaintance and London-based criminal lawyer,… Read more »