Author Archives: Robin Fenwick

New video – Macbeth

For the Mercury’s recent production of the Scottish play, we hadn’t budgeted for a promotional video, but a stunning audio recording of our three witches came my way and it felt like we immediately had to get it out there. Our production of Macbeth was staged in contemporary dress and set in an eastern European aesthetic, with echoes of the […]

Read more

So hello Vine, Twitter’s new video service. Say, haven’t we met before?

Vine, the new six-second video service promoted by Twitter, is causing a buzz across the socialmediasphere. What has it got that its predecessors lacked? Bear with me here. There have been many attempts to update Jerome McCarthy’s ‘Four Ps’ of marketing – product, price, promotion and place.  The Seven C’s compass model is a particular favourite, and not just because it […]

Read more

Do or die: Should CIPR membership be compulsory?

If membership of the Chartered Institute of Public Relations isn’t compulsory for PR professionals, does the Institute serve any purpose at all? Some think not. In this post I’m going to stand up for the CIPR. Not for the first time I had a lively conversation with Brent Martin, an acquaintance and London-based criminal lawyer, on the subject of Public […]

Read more
1 2 3 4