For the Mercury’s recent production of the Scottish play, we hadn’t budgeted for a promotional video, but a stunning audio recording of our three witches came my way and it felt like we immediately had to get it out there. Our production of Macbeth was staged in contemporary dress and set in an eastern European… Read more »
Posts By: Robin Fenwick
Ferry from Santa Maria di Castellebate / San Marco to Amalfi
On holiday in Castellebate, we chanced on a Ferry to Amalfi. It doesn’t appear on Tripadvisor (or on the web at all much!) so here is a bit more information for fellow holiday-goers to this lovely village in southern Italy. The Travelmar ferry runs once a day in Summer. In 2014 the ferry runs from 5… Read more »
On Look East and the Sunday Politics – Theatre Funding
I popped up on Look East and Sunday Politics East a few weeks ago (just before the budget) talking about theatre funding. Theatres are now so strapped for cash I can’t afford enough product to keep all of my hair in place, as you will see…
New video – Saturday Night and Sunday Morning
How do you communicate the emotional intensity of what has been called the first real kitchen sink 50’s drama? Alex in the marketing team at the Mercury Theatre has worked with Swainson Productions to make this rather smashing trailer for Saturday Night and Sunday Morning – a smoldering performance from Patrick Knowles!
New Video – You Can Always Hand Them Back
The Mercury Theatre Colchester’s latest in-house production is now in rehearsal. It’s the UK premiere of a comedy of songs and stories all about the heroes of any family – the grandparents! As ever it was a joy to work with Swainson Productions on the video trailer for You Can Always Hand Them Back, and… Read more »
How it’s possible to have two North Stars (or “on the importance of role models”)
Sitting on the terrace of the RIBA restaurant (above) on a warm summer day a few years ago, I was asked “who are your professional role models?”. I was floored, not least because I have only two – and one of them was asking the question. I first thought of writing this blog on International Women’s… Read more »
Twitter raves for The Hired Man
As of 1st May I’m taking up the role of Director of Communications and Audience Services at one of our most vibrant regional theatres, the Mercury Theatre in Colchester. My time there could not have got off to a more exciting start. Last night was opening night for The Hired Man, and the Colchester debut… Read more »
So hello Vine, Twitter’s new video service. Say, haven’t we met before?
Vine, the new six-second video service promoted by Twitter, is causing a buzz across the socialmediasphere. What has it got that its predecessors lacked? Bear with me here. There have been many attempts to update Jerome McCarthy’s ‘Four Ps’ of marketing – product, price, promotion and place. The Seven C’s compass model is a particular favourite,… Read more »
Do or die: Should CIPR membership be compulsory?
If membership of the Chartered Institute of Public Relations isn’t compulsory for PR professionals, does the Institute serve any purpose at all? Some think not. In this post I’m going to stand up for the CIPR. Not for the first time I had a lively conversation with Brent Martin, an acquaintance and London-based criminal lawyer,… Read more »
Creating your own community – slide deck
Here’s a slimmed-down version of my presentation to the UK Association Congress, on forming your own Facebook, tweating your own Twitter, creating your own community. Creating your own community from rfenwick
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