What do people experience when they first walk into a room hosting Janet Cardiff’s installation, “The forty part motet”? Firstly, lots of speakers in a room, standing in ovular formation. After a few moments you realise that the sound coming from each speaker is subtly different. You hear a cough Read more…
This piece for the Spektrix blog highlighted the Mercury’s innovative approach to third party ticket sales, including white label websites and pop-up ticket sales for events. The Mercury have successfully found a new way of utilising the resource they already have within their box office, diversifying their revenue streams and bringing Read more…
These notes were taken from a panel I took part in as part of the annual Spektrix conference. Through offering a variety of upselling offerings, many of which are automated (using the Supplementary Events feature and automated pre-show emails), 15% of the Mercury’s online transactions include an up-sold item (over Read more…
This piece for Arts Professional was produced in partnership with the Mercury Theatre’s ticketing partner, Spektrix. A revised segmentation scheme was applied to customer data and used to design bespoke direct marketing campaigns based on the preferences and purchase behaviours of different customer groups. The cloud-based system has also made Read more…
Ahead of the Essex Digital Awards, I spoke to the organisers about the Mercury Theatre’s use of digital technologies in audience development. As we’re increasingly less constrained by cost-heavy formats like brochures and newspaper advertising, we can actually share much more content that’s of interest. We’re also receiving more feedback Read more…
This blog Q&A followed a panel I took part in at the Spektrix Conference in 2016 In an increasingly transactional world, audience members crave value for money. If you add value for the audience, they will respect you for doing so. If an audience member enjoys a production and you Read more…
Sometimes it’s the little campaigns that tickle my toes – and I really enjoyed coming up with The Bard in The Bog! “Colchester’s Mercury Theatre have come up with a unique way of helping prepare audiences for their forthcoming production of Macbeth. For those who struggle with Shakespeare’s language the Read more…
On holiday in Castellebate, we chanced on a Ferry to Amalfi. It doesn’t appear on Tripadvisor (or on the web at all much!) so here is a bit more information for fellow holiday-goers to this lovely village in southern Italy. The Travelmar ferry runs once a day in Summer. In 2014 Read more…
Here’s a slimmed-down version of my presentation to the UK Association Congress, on forming your own Facebook, tweating your own Twitter, creating your own community. Creating your own community from rfenwick
As I’ve mentioned in earlier blog posts, a CD and DVD is about to released by a group of singers called I Fagiolini – the little beans. It contains, among other things, two pieces of music for a phenomenal forty separate voices* (hence my attempt to get the #phenomenal40 hashtag off the Read more…