Arts Professional have covered the growth in audiences and income at the Mercury.
“Adopting a data-led approach to marketing, and using its technology investments to enter new markets, has had a dramatic impact on the theatre’s fortunes”
There is a small inaccuracy in the article – it was my predecessor who opted to install the Spektrix CRM – but the rest is all good.
Earlier this year I did a quick interview for the Essex Digital Awards on, among other things, the Mercury Theatre’s social media strategy
“We’ve put a lot of effort into growing our social media connections over the last year, including quite a significant spend on boosted and promoted posts in order to grow ahead of the organic ‘curve’.”
It’s always a real pleasure to sit down and talk to Neil D’Arcy-Jones, Arts Editor of the Colchester Gazette. Neil is a tireless supporter of the arts, while also being a fiercely independently minded critic.
This month Neil and I took a look ahead to 2015 at the Mercury Theatre. More here.
For the Mercury’s recent production of the Scottish play, we hadn’t budgeted for a promotional video, but a stunning audio recording of our three witches came my way and it felt like we immediately had to get it out there.
Our production of Macbeth was staged in contemporary dress and set in an eastern European aesthetic, with echoes of the troubles in Ukraine. One of the reasons that I like this video is that it took me just three hours to create, including taking the photos in the Mercury’s Studio Theatre with the truly delightful cast. Quick, simple and we know from the feedback – effective!
Going into the theatrecraft a little more, director Daniel Buckroyd also wrote a great piece for Exeunt Magazine off the back of his work on Macbeth, on the importance of textual investigation.
Sometimes it’s the little campaigns that tickle my toes – and I really enjoyed coming up with The Bard in The Bog!
“Colchester’s Mercury Theatre have come up with a unique way of helping prepare audiences for their forthcoming production of Macbeth.
For those who struggle with Shakespeare’s language the venue have launched The Bard in The Bog. Every toilet stall in the theatre has been taken over with displays suggesting Shakespearian ways of saying everyday phrases.”
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