This blog Q&A followed a panel I took part in at the Spektrix Conference in 2016

In an increasingly transactional world, audience members crave value for money. If you add value for the audience, they will respect you for doing so. If an audience member enjoys a production and you offer them the informed chance to stay in touch with the producer as well as yourself, I’d argue this is a great way of adding value, and is a risk worth taking even in highly competitive urban markets.

Read the Q&A

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