This blog Q&A followed a panel I took part in at the Spektrix Conference in 2016
Read the Q&A
In an increasingly transactional world, audience members crave value for money. If you add value for the audience, they will respect you for doing so. If an audience member enjoys a production and you offer them the informed chance to stay in touch with the producer as well as yourself, I’d argue this is a great way of adding value, and is a risk worth taking even in highly competitive urban markets.