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This piece for the Spektrix blog highlighted the Mercury’s innovative approach to third party ticket sales, including white label websites and pop-up ticket sales for events. The Mercury have successfully found a new way of Read more…
These notes were taken from a panel I took part in as part of the annual Spektrix conference. Through offering a variety of upselling offerings, many of which are automated (using the Supplementary Events feature Read more…
This piece for Arts Professional was produced in partnership with the Mercury Theatre’s ticketing partner, Spektrix. A revised segmentation scheme was applied to customer data and used to design bespoke direct marketing campaigns based on Read more…