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Robin Fenwick

This blog is all a bit neglected these days

Arts Professional – Growing audiences at the Mercury Theatre

Arts Professional have covered the growth in audiences and income at the Mercury. “Adopting a data-led approach to marketing, and using its technology investments to enter new markets, has had a dramatic impact on the theatre’s fortunes” There is a small inaccuracy in the article – it was my predecessor who opted to install the Spektrix CRM – but the rest is all...

Thank you for sharing your expertise, your knowledge and your advice, all of which delegates have told us were valuable aspects of the event for them.

Association for Cultural Enterprises

Conference speaking feedback

Rob Fenwick genuinely knows and understands online campaigning Iain Dale

LBC Presenter

A few minutes with… the Essex Digital Awards

Earlier this year I did a quick interview for the Essex Digital Awards on, among other things, the Mercury Theatre’s social media strategy “We’ve put a lot of effort into growing our social media connections over the last year, including quite a significant spend on boosted and promoted posts in order to grow ahead of the organic ‘curve’.” You can find the rest of the article... read more

New video – Macbeth

For the Mercury’s recent production of the Scottish play, we hadn’t budgeted for a promotional video, but a stunning audio recording of our three witches came my way and it felt like we immediately had to get it out there. Our production of Macbeth was staged in contemporary dress and set in an eastern European aesthetic, with echoes of the troubles in Ukraine. One of the reasons that I like this video is that it took me just three hours to create, including taking the photos in the Mercury’s Studio Theatre with the truly delightful cast. Quick, simple and we know from the feedback – effective! Going into the theatrecraft a little more, director Daniel Buckroyd also wrote a great piece for Exeunt Magazine off the back of his work on Macbeth, on the importance of textual... read more

Latest media

Sunday Politics East interview - Arts funding in the 2015 Budget
BBC Essex interview - Relaxed performances for people with Autistic Spectrum Conditions
BBC Essex Interview - Refurbished Mercury Theatre Studio