New video – Macbeth

For the Mercury’s recent production of the Scottish play, we hadn’t budgeted for a promotional video, but a stunning audio recording of our three witches came my way and it felt like we immediately had to get it out there. Our production of Macbeth was staged in contemporary dress and set in an eastern European aesthetic, with echoes of the […]

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So hello Vine, Twitter’s new video service. Say, haven’t we met before?

Vine, the new six-second video service promoted by Twitter, is causing a buzz across the socialmediasphere. What has it got that its predecessors lacked? Bear with me here. There have been many attempts to update Jerome McCarthy’s ‘Four Ps’ of marketing – product, price, promotion and place.  The Seven C’s compass model is a particular favourite, and not just because it […]

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Do or die: Should CIPR membership be compulsory?

If membership of the Chartered Institute of Public Relations isn’t compulsory for PR professionals, does the Institute serve any purpose at all? Some think not. In this post I’m going to stand up for the CIPR. Not for the first time I had a lively conversation with Brent Martin, an acquaintance and London-based criminal lawyer, on the subject of Public […]

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APPGs – the next Westminster scandal?

Be it the hacking scandal, the expenses debacle, or the furore surrounding botched police investigations, a relentless tide of trust-destroying stories is washing from Westminster to Wapping sweeping away reputations and careers, and leaving bloggers like me increasingly devoid of new synonyms for “almighty fuck-up”. As it stands in the three-way battle between politics, the tabloid press, and the police, […]

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Will no-one free us of these troublesome ghosts?

One of the truly great things about British politics is the depth and breadth of raw talent which can be found at every level of every party and no party. Unfortunately, tired conventions of political discourse are preventing some of that talent from shining through. One symptom of that fact is that political debate is, perversely, becoming ever less authentic […]

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